The In-Housing Playbook

What is the In-Housing Playbook? 

In-housing has become a core part of many businesses' marketing operations, but comprehensive research from AAR found that many CMOs who moved part of their ecosystem in-house were considering moving some or all aspects of their model externally again.

In reality, numerous myths and misconceptions have emerged that can make in-housing more challenging than it should be. The In-Housing Playbook, the latest report from the experts at AAR, sheds light on these myths. It explores how senior marketers can sort fact from fiction to ensure they in-house the right capabilities in the right way, to drive performance.

What topics are explored in the In-Housing Playbook? 

• Why in-housing is such an important topic at the moment
• Quantitative and qualitative data on in-housing, from a variety of sources
• Deep dives into five of the most common myths surrounding in-housing
• Insight on where these myths come from, and the impact they can have on the marketing ecosystem
• Practical tips and advice for CMOs and in-house leaders on how to overcome these myths

What myths does the In-Housing Playbook debunk? 

• In-house teams are not held to the same level of account as external agencies
• Clients are only attracted to in-housing because it’s cheap
• In-house teams only produce templated work
• No great creative work gets made in-house
• In-house agencies struggle to recruit, and retain, creative talent

Want to know more? 

You can download the report via the link above for free, and if you'd like to know more about the report, or have any questions, feel free to get in touch with George Porteous.