The Marketing Ecosystem Blueprint

What is the Marketing Ecosystem Blueprint? 

In an age of continuous disruption where businesses must innovate fast, marketing operations are more important to organisational success than ever before. What should a modern marketing ecosystem look like; is there a blueprint to set brands up for success?

The Marketing Ecosystem Blueprint explores this in the form of a comprehensive report, combining interviews with marketing leaders from BT, TSB, Molson Coors and Nomad Foods with a landmark study of over 100 CMOs, to paint a picture of how brands are thinking about and approaching their marketing ecosystems. 

What topics are covered in the Marketing Ecosystem Blueprint? 

• How do I effectively manage change and build the right culture?
• How do I build a vision for marketing that the organisation can get behind?
• What’s the best organisational structure?
• Should I in-house or not? (The in-housing trend is set to continue, but a surprising 60% of CMOs plan to outsource some of what they brought in-house)
• How do I find the right talent?
• How do I find and manage the best agency partners?
• How should I sweat the process? (75% of CMOs identify processes as inhibiting effectiveness and how they overcome this)
• How do I win the martech race? (66% of CMOs are reviewing their platforms to address their biggest concern – keeping up with digital change)

Want to know more? 

You can download the report via the link above for free - and if you'd like to know more about the report, or have any questions, feel free to get in touch via our contact page.