Reports

AAR's 2025 report, in partnership with ISBA, covers the evolution of the marketing operating model, understanding the changes in how a marketing organisation is structured, governed, and operates to achieve strategic goals.

CMOs are at the helm of a constantly evolving marketing ecosystem, but they have some big concerns on how to deliver business growth whilst setting up their marketing operating model for success.

AAR's In-Housing Playbook separates fact from fiction and offers strategies for senior marketers to get the most out of their in-house teams and agencies.

Produced with The Drum, AAR's latest report explores how leading CMOs are approaching the challenges of effective ecosystem design, and whether there is a blueprint to set brands up for success. 

How to build an adaptive marketing ecosystem tailored to your business needs