Babylon Health appoints Karmarama

It is always hugely rewarding to work on briefs that can ultimately improve people’s lives, and Babylon Health was one such opportunity. The key to the appointment was to find an agency that could both create a campaign that could deliver a long term behaviour change, but also produce quality leads in the short term.

Following a highly interactive pitch programme, Karmarama was selected as the preferred agency and the campaign was launched in the London test market in November 2018.